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Big Updates: Google is Shutting down websites created with Business Profiles

Google is Shutting down websites created with Business Profiles: The websites created with Google Business Profiles are essentially straightforward websites fueled by the details found in your Business Profile. Starting March 2024, these websites will be turned off, and if someone tries to visit, they’ll be redirected to your Business Profile automatically. This redirection feature is set to function smoothly until June 10, 2024. After this date, the websites made with Google Business Profiles will no longer be accessible.

Google is Shutting down websites created with Business Profiles
Google updates on Google is Shutting down websites created with Business Profiles

The Countdown: March 2024 Deadline

Come March 2024, websites created using Google Business Profiles will be turned off. Customers attempting to visit these sites will be automatically redirected to the corresponding Business Profile. This redirect feature, however, will only be operational until June 10, 2024.

Why Does It Matter?

For businesses with existing websites through Google Business Profiles, the impending shutdown means they must act swiftly. To maintain an online presence, businesses will need to build new websites using alternative platforms. This makes sure the change happens smoothly for both businesses and their customers.

If you need a new website because Google is shutting down websites created with Business Profiles, they suggest checking out one of these platforms:

  • Wix
  • Squarespace
  • GoDaddy
  • Google Sites
  • Shopify
  • WordPress

Selecting a platform that aligns with your business needs is crucial for a successful online presence.

Ads Campaign Considerations

For businesses running Ads campaigns linked to a website from Google Business Profile, adjustments are necessary. Either change the link before March 1 to maintain ad continuity or choose to pause campaigns during the transition.

Google is Shutting down websites created with Business Profiles

Managing Third-Party Domains

If you’ve set up a custom domain to direct traffic to your Google Business Profile website, visitors to this domain will be redirected until June 10, 2024. To handle this transition smoothly, log in to your hosting company account and utilize the “Redirect” option or a similar feature to reroute your third-party domain to a different website.

Important Tips and Reminders

  • Domains ending with business.site and negocio.site will be removed from the website field on your Business Profile in March.
  • If you don’t have a website made with a Google Business Profile, these changes won’t affect you.
  • Your Business Profile remains a valuable tool for showcasing your business, sharing information, and attracting customers.

Google is Shutting down websites created with Business Profiles
Google is Shutting down websites created with Business Profiles

Post-Transition: June 10, 2024

After the March 2024 Google is Shutting down websites created with Business Profiles, customers attempting to visit your now-disabled website will be redirected to your Business Profile. However, this redirect feature is temporary and will only be active until June 10, 2024. Beyond this date, visitors will encounter a “page not found” error.

Taking Action

To ensure a smooth transition, consider the following:

  • Learn how to find your Google Business Profile.
  • If you wish to continue having a website for your business, create a new one using alternative tools and update your Business Profile with the new address.

These adjustments mark a big change in how businesses handle their online presence. By staying informed and acting promptly, businesses can navigate these transitions effectively, ensuring that their digital footprint remains strong and accessible to customers.

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2 Comments

  • 🚨 Big News: Google is closing down websites made with Business Profiles in March 2024! These sites will redirect to your Business Profile until June 10, 2024, after which they’ll be inaccessible. 🌐 It’s crucial for businesses to act now: build a new website using platforms like Wix, Squarespace, or WordPress, and update your ad campaigns and custom domains accordingly. Remember, this only affects you if you have a website with Google Business Profiles. Your Business Profile is still a key tool for your business’s online visibility. 🛠️💻 #GoogleUpdate #DigitalPresence #BusinessProfileShutdown

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